BUSINESS BASICS SERIES
By Dan Cavalli             

I specialise in the second stage, ‘creation’ and it’s components. This is where I set up the strategy for a real business model off line supported with an online back end.

I set up a foolproof strategy I call the ABC’s of Success. You do it this way because it provides a duplicable system that is way to follow, which are:

Attract future customers. There are three components to do this:   

1.  First component is finding the products
·    Your own – don’t use that just yet, save it until you get some experience in an Internet business. It’s not as easy to do as some make out.
·    Pick the best – There are thousands of products available. Pick one you have some experience with, or have a natural affection with.
·    Set up - affiliate programs, links to other sites.

That’s all at this stage of you setting up your business. Lets move to the next component.
 
2.  The second component is setting up business to find leads (based around your product)
·    Website, blogs – You will need a blog if you don’t have a web site. You don’t need a web site to start off but maybe you will need one down the track.  
·    Write articles about your product and expertise and put over the Internet – Get to work start-writing articles on topics that suit your product, you’re expertise, your interests. Alternatively if you don’t have a product that suits you search what is popular on the net and follow that trend.
·    Subscribe to lists – Find ideas, search for help, but get hold of either lists or generate your own list.  

That’s enough on the second component lets move to the third.

Dan Cavalli
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