| Sales Closing Tip |
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Sales Closing Tip The Closing Rate is a benchmark to measure the performance of marketing activities. A business with a high Closing Rate is less dependent on advertising to drive traffic. As a new business owner you might have to guess at this number. Over time, this measure becomes more precise as you track and compare proposals and sales. Improving your Closing Rate Several factors can contribute to a low closing rate including misdirected advertising investment or improper sales techniques. Low conversion rate may also be indicative of poor sales presentations or proposals. Improve you "Closing Rate" by analyzing their sales process. Do you ask potential customers probing questions, and then really listen to their answers? Are you presenting a solution to the customer's needs, or a standard pitch designed to be a "one-size-fits-all" solution? Monitor Your Closing Rate |